Article
Marketing
Article marketing is a marketing
technique where keyword-focused articles are submitted to
article sites that then syndicate your content to other sites
that need content.
Once an article syndication
website publishes the article, the content becomes available
for site visitors to see and use. Articles included on
syndicated article sites can then become "link bait" for your
own website. This helps create invaluable backlinks to your
site which helps you in search results.
If you're not comfortable
writing articles, or simply don't have the time, we can help.
Not only will we research and write your article to optimize
keywords you choose, we also submit articles written on your behalf to the
top article directories as part of our service. We also provide
monthly reporting on submissions, article click-through rates,
and backlinks achieved.
Optimized Article Writing and Submission to Top Article
Directories – $100/article
-
15 minute
pre-project consultation (addl time at $50 per ½
hour)
-
Optimized
headline and copy (copy 400 - 600 words)
-
Optimized
resource box with up to two HTML links back to your
site
-
Submission
to a minimum of 50 article directories
including the powerhouse directory,
EzineArticles.com
-
Unique versions for
each directory to avoid duplicate
content submissions (which make submissions
less effective)
Why Article
Marketing Is So Valuable
When your article on a topic
gets posted to an article directory, you are essentially
syndicating your article. And this can be very
beneficial for your own website.
For example, let's assume you
own a recycling business. If an article is written about how to
recycle computer parts and how that helps the environment, any
other website or blog that uses this article can potentially
bring more exposure to your business and recycling
website.
Most article syndication
websites will allow you to include HTML links in the resource
box at the end of the article. Some article sites will even let
you include HTML links within the article itself. Any links
should feature a keyword phrase that links through to a page on
your website you are optimizing for that keyword. This can be a
very effective search engine optimization technique, and one
that generates one-way back links to your site.
Article syndication sites
usually allow their readers to conditionally include an article
on their own site or blog. To do so, the syndication sites
generally require that whoever reuses an article must cite the
author and retain all links included in the article or resource
box. This often results in increased traffic to your
website.
It is important that the
articles are written to optimize predetermined keywords you are
featuring on your site. Because of this, keyword research should be
have been done for your site so that the article has the best
chance to draw relevant traffic and increase one-way back links
to your site.
Syndicated article sites want
good quality articles. Articles must be well written and
submitted without typographical errors. Even if the article
site happens to accept poorly-written articles, it is unlikely
that another site or blog will want to use it.
Don't want to write the articles
yourself? We can help.
Contact us for more information about article
marketing.
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