Local Search
Marketing
What is local search
marketing?
Local search marketing involves getting your
website an optimal online presence so that your business can be
easily found by individuals searching online for the products
and services you offer.
There are three basic types of local
search marketing. The three types
include:
- Local
listings -- These listings are their own category
and usually are displayed near the top of the organic
search results. Usually, addresses, phone numbers, and maps
accompany the listings. However, these are NOT true organic
results. Local listings are obtained by following specific
steps to get your business included. How the listings are
ranked (which one is listed first, second, etc.) depends on
a number of factors which we can help you
optimize.
- Local organic
search results -- These results are like any other
in Google, Yahoo, Bing, although the results are for
businesses in a specific geographic area. Achieving organic
placement high in the engines for specific geographic areas
comes as the result of specific online marketing
actions.
- Local PPC
ads -- Because strong organic search placement can
take a while to achieve, PPC can be an option to attain a
first page position on the major search engines. To keep
your expense to a minimum, the goal is to have your PPC ads
displayed ONLY in your local area so that you are not over
spending to reach prospects that reside outside of your
local area.
Why is local
marketing important?
- Your site
can dominate search in your local market if you have a
strategic local marketing plan
- It allows
you to promote your business by narrowly targeting specific
geographic areas or zip codes
-
Local search domination
increases your online presence, your online leads,
and ultimately your sales and
profits
Who
benefits from local search
marketing?
-
Anyone with a business that serves a geographic
(local) area that desires a serious online presence in
that same geographic area
What is included in local
marketing?
- Services
will vary depending on whether client desires an
online presence in organic search results, local
listings, PPC ads, or all three. (It is recommended
that Keyword Research be completed prior to
commencing work on any of the three types of
local marketing
campaigns.)
What does local online marketing
cost?
Because we create local
marketing packages that uniquely meet the needs of each of our
clients, set-up and monthly costs will vary. We will be happy
to put together a proposal for you based on your
website's current situation, goals, and budget.
Contact us for a local marketing
quote.
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