Mobile Marketing
What is mobile
marketing?
Mobile marketing involves getting your
marketing messages out to users of mobile phones and mobile
devices such as iPads.
Trending for mobile marketing is
huge! Just look at some of these mobile marketing facts
and you'll see why mobile marketing will be the next big
wave in online marketing.
- Mobile internet use is up
5,000% percent in the past 3 years. - CNN
Tech
- Mobile internet access
will surpass desktop internet access by 2015 - Morgan
Stanley
- The actual purchase intent
of mobile searchers is at least 3 times higher than
for traditional online searchers - Dan
Holllings, Mobile Expert
There are three main
categories of mobile marketing. The three
types include:
- Text
Marketing -- Similar to email
marketing, but text based messages. We're not spamming
text messages here, but rather, this is permission based
marketing where messages are sent only to those who request
communication in this manner -- a trend that is rising
rapidly!
- Mobile
Websites -- Mobile websites are sites
specially developed to be easily read on small mobile
devices. These are NOT simply copied versions of
regular websites that then appear much smaller on a mobile
phone.
Mobile websites are much simpler than regular websites,
generally containing just the information to be most likely
sought by someone searching with a mobile devise. For this
reason, mobile websites are generally developed
independently from regular sites and use distinct
technology to ensure that they are 100% compliant to W3C
Mobile Web Standards.
- QR
Codes -- QR codes are 2 dimentional bar codes
that can be used in a variety of creative marketing ways.
(See this Fast Company article to see a number of
creative uses for QR codes -- it will
get your creative juices flowing!) Basically, QR codes
can be "read" by smart phones. With a compatable QR app
for your particular smart phone, your phone may be able
to read the QR code by either scanning or snapping a
photo of it. Once completed, the QR code leads the
consumer to a webpage or online activity of some type
(video, etc.) There are truly a wide variety of
potential uses -- read that article!
See an example of a QR code below. Then, start looking for
QR codes everywhere you go. (And if you have a smart phone,
download a QR code app and start trying them
out!)
What does mobile marketing
cost?
Mobile marketing costs are
entirely dependent upon what type of mobile marketing you wish
to use. We would love to help you develop a mobile
marketing plan that is right for your business.
Contact us to discuss your mobile marketing
options.
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