Website Planning
What is website
planning?
Website planning is a front-end
planning process that uses a strategic approach to developing a
website. Much as a
house is not constructed without a blueprint to guide the
builder and coordinate the efforts of a multitude of
subcontractors, a similar plan is needed to successfully guide
the efforts of all parties involved in developing the various
aspects of a website.
Website planning includes the
initial research that becomes the foundation for the website
development process.
Why is website planning
important?
- Provides
strategic direction to all parties involved in the website
development process
-
Saves time and money by doing
it right the 1st time
Who
benefits from website planning
services?
-
Anyone planning to launch or revamp a
website
What is included in IOM website planning
services?
Typically,
website planning includes the services noted
below.
-
Initial consultation
-
Website goal-setting and page
objectives
-
Mapping of site structure of meet goals &
objectives
- Keyword research
- Competitive
research of top competing sites on Google
for potential keywords and evaluation of their strengths
and vulnerabilities
-
Competitor analysis - thorough review of keyword, ranking,
& linking analysis for one or more primary
competitors
-
Keyword recommendations based
on demand, existing competition, and the potential to
achieve high Google organic
rankings
- Page
content recommendations including keyword placement and
keyword density tips, as well as other suggestions for
optimizing page content
- Written
summary of findings delivered during final
consultation
-
- Report
of recommended keywords for organic search
optimization
-
Also
includes # current Adwords for each keyword and bid
amounts for top positions
- Recommended
10 step strategic, sequential website development
plan
How much does
website planning cost?
Website
planning services start at $400. Because each client's
needs are unique, we don't believe in offering
cookie-cutter services. Due to this, it's not
possible to state a "standard" fee for website
planning.
Website
planning costs are dependent on the size of the website
being planned, the number of keywords that require
exploration, the depth of services that the
client desires, and the extent of integration required
with offline marketing
initiatives. We work
with each client to customize a planning package that
will deliver the greatest insights in the most
cost-effective manner
possible.
Contact us
for a website planning
quote.
|